A local music store rebranding in Kansas City, Mo.
Identity Branding Concept
Big dudes is a music store in Kansas City, Missouri that has been rooted in the community for years suppling all your music needs. The company was in need of a cohesive branding and an official logo that sets them apart from competition. I rebranded the company's identity completely by changing the color scheme and adding a little vibrance with a grizzly bear as the symbol. This helped me capture a contemporary feel that embodies the name of the store. The identity system is flushed throughout an arrangement of collateral items such as employee wear, tags, bags, a web presence, and business cards.